SEO stands for Search Engine Optimization. A few years ago nobody had heard of such a term. But with more businesses establishing an online presence, this has quickly become a need.
It is the primary goal of any business to ensure that they reach their prospects to improve profit. SEO is a marketing tool that can be utilized to meet this goal.
What is SEO?
A few decades ago, print ads and yellow pages were the popular ways of spreading word about a business. Although, these are still used today, more companies now prefer to market online. The reason for this is that more and more customers are choosing to search the internet for what they need.
To address this, most businesses now have websites that contain important information such as what they sell or service they provide and of course, their contact details.
So, if somebody needed a plumber, that person would most probably use a search engine such as Google to look for local plumbing businesses. Then he would choose from the top results that are delivered.
SEO is what puts a business on top of that list.
How does it work?
The great thing about SEO is that it’s not a paid ad. So, you don’t need to pay the search engine companies big bucks to be one of the first few results. However, it will involve a lot of work to improve the ratings of your business’ website.
There are a lot of technical processes involved in getting more traffic to your site. These include but are not limited to: keyword placements, link exchanges and site content.
Keywords and Keyword Placement
Keyword placement is the most common technique used to improve a site’s rating. Let’s say for example, you own a plumbing business and you want the folks in your area to know about the services you offer. The most obvious keyword for your business would then be “plumbing”. Now, of course, yours would not be the only plumbing company online so there would be other sites with the same keyword.
One of the simplest ways to get around this would be to figure out what other words a consumer could possibly use when they are looking for a plumber.
Once you have the keywords figured out, the next thing that needs to be done is to ensure they are strategically located within your site. Search engine companies check registered websites for these keywords when a consumer launches a search.
Your Primary keyword “plumbing” should always be in the title as it’s the first place that would be checked. You can use “Expert Plumbing in <your location>” as a title. So, when a prospect types your keyword plus your location, your site will be visible to the search engine companies.
If your site has different sections and descriptions, include keywords in headings as well. This ensures that when a search is launched, there will be multiple matches on your website.
However, it is crucial that you avoid Keyword stuffing. If you use “plumbing” too many times, this might be tagged as spam. This will not have favorable results as your rating will go down.
The simplest way to explain a link exchange is by calling it the online word of mouth and majority vote. Search engines determine the quality of your site by doing a link analysis. If there are other sites that provide a link to yours, then you have a better chance of moving up that list. Your ranking will also be boosted if the other sites have high rankings as well.
You can increase the number of links you have by ensuring that it is a site others would want to direct traffic to. In addition, you can offer to link back to their page for a win-win situation. However, you would need to ensure that the sites you link to and are linked from have related content. Search engines may flag your site if there are too many irrelevant links.
After working very hard to ensure that people get directed to you, the last thing you would want to happen is for them to leave your site without becoming a customer. Ensure that the most useful information is on your homepage. Also, create a user friendly site that is easy to navigate and read. Some prospects get discouraged when the website is too complicated.
These are just some tips on how to improve your rating in search engine results. However, it is best to get in touch with experts to maximize the benefits of SEO.
With years of experience in the industry, true SEO experts can provide you with the most advanced internet marketing techniques. Visit their websites for more information.
Nyseoexplode.co, a full service website that has been specializing in Search Engine Optimization for years. When it comes to organic Google SEO, NYseoexplode is the leading expert.